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« SHOP Mintwood Home

September 01, 2014

CAROLINE LAWLER, DIRECTOR OF MARKETING, CREATIVE

With a background in marketing and graphic design, Caroline has always had a passion for all things creative, with an emphasis on design and interiors. After six years in the corporate world, Caroline was itching to find a professional path that was more creative.

Whether it’s managing the company’s social media presence, planning features with prominent bloggers or designing and executing a new marketing campaign, Caroline has been a crucial part of the company’s growth and success from the very beginning. 

Her Mintwood Motto: "When it comes to decorating, the key is having the confidence to mix and match the old with the new to create a space that's uniquely yours."

August 17, 2014

Heloise McKee, Founder & Creative Director

Heloise believes that being comfortable in your home is essential to being happy. While studying education in graduate school, The Washington Post approached her about doing a story on her rental basement apartment, which she transformed into a beautiful, budget-friendly retreat. Soon after the story ran she traded in her chalkboard for a job working with a top DC design firm.

While Heloise loved interior design, she ultimately found it too exclusive and cost prohibitive for young professionals. Particularly frustrated with buying custom pillows—trade-only fabrics, high prices and long lead times—she set out to simplify the process and make great design more accessible.

Her Mintwood Motto: "Decorating should be fun, affordable and reflect your personal sense of style."